Gospel musician Sonnie Badu has issued a clear and loud call to fellow gospel artists, pleading with them to strike a balance between monetizing thei
Gospel musician Sonnie Badu has issued a clear and loud call to fellow gospel artists, pleading with them to strike a balance between monetizing their craft and maintaining the spiritual essence of their music.
Whereas admitting the importance of financial rewards for their hard work, Sonnie Badu advised against prioritizing commercialization over spirituality.
He noted that gospel music should remain a vessel for spreading the message of faith, hope, and redemption.
“The spirit-filled could be commercialized and it’s rightly so and good to do that. That’s how you benefit from your gift and craft.
“You need that balance there, don’t be commercialized to forget about the spirituality, you have to blend the two,” he said in an interview on Star FM, on November 13, 2024.
The renowned gospel musician pointed out that distributing music on digital platforms comes with expenses, and as such, gospel artists should reap the financial rewards of their labor
“I think there is the realization that the spirit-filled gospel music can be commercialized. Anybody who puts their song on a digital platform is not doing it for free.
“If you are super spirit-filled you end up regretting not doing what you could have done when you had the opportunity to,” Sonnie Badu added.
The gospel musician disclosed that he is gearing up for the second edition of his ‘Rhythms of Africa’ at the Independence Square on Friday, November 29.