Former General Secretary of the New Patriotic Party (NPP) and current chairmanship aspirant, John Boadu, says he would, if possible, get dancehall ar
Former General Secretary of the New Patriotic Party (NPP) and current chairmanship aspirant, John Boadu, says he would, if possible, get dancehall artiste Shatta Wale to join the party to help strengthen its connection with Ghana’s youth.
Speaking on JoyNews’ PM Express on Tuesday, November 11, Mr. Boadu said engaging young people through influential figures is crucial to the NPP’s future electoral success.
“I know how to deal with these young guys — selling our messages and making them relatable,” he explained. “By 2028, those between ages 18 and 40 will form about 60% of voters, and we need to reach them.”
When asked by host Evans Mensah whether he would bring Shatta Wale into the NPP, he replied, “If possible, why not? You can get other people out as well.”
Mr. Boadu clarified that his approach wouldn’t necessarily involve direct campaigning by celebrities, but rather using their platforms to help communicate the party’s message.
“Not necessarily a hard campaign,” he said. “But passing through our messages. You don’t always need them at rallies — you meet them where they are, tap into their interests, and make them feel connected.”
Reflecting on the 2024 elections, he admitted that despite the NPP using songs from Shatta Wale and King Paluta, the party still suffered a major defeat. He said this shows the need for a deeper, more sustained engagement with young people.
Mr. Boadu also cautioned that the NPP is losing influence in key areas such as academia.
“You can now see that academia looks like the NDC is having a lot of them as we speak now,” he said. “Many of these people don’t need appointments — they just need recognition, that